Live$38cost per booked visitGoogle Ads · last 90 days
Cost per booking
The only number that lets very different channels be judged fairly.
Features Revenue Analytics
Move budget toward what actually books care.
Cost per call, cost per booked appointment, and production by source in one view.
DenteCure Marketing Spend Optimization: budget that follows booked care
Cost per call and cost per booked appointment for every channel, measured the same way.
Book a demoShift $600 to Google AdsPause the directory listingTest a new mailer area
Recommendations
Where to move budget, based on what each channel actually books.
Calls against bookings
See which channels make the phone ring and which fill the schedule.
Budget note
Summary
Directory produced 31 calls and 6 bookings. Google Ads booked new patients at $38 each; consider moving $600 there next month.
A budget note, written for you
A short monthly read-out of what changed and what to do about it.
ChannelSpendPer booking
Google Ads$2,400$38
Facebook$1,525$61
Directory$1,050$175
Every channel side by side
Spend, bookings and cost per booking in one table.
Spend alerts
Know when a channel spends without booking.
One measure
Every channel judged by booked care.
Monthly roll-up
A summary ready for your planning meeting.
Export for your accountant
Spend and results in a clean file.
What changes
What Marketing Spend Optimization changes, for everyone on the call.
Practice owner
BeforeLast year’s plan
Budget carried over without evidence
With DenteCurePer booking
Cost per booked appointment for each channel
Before
Monthly budgetby habitSplit the way it was last year
Google Ads$38/ bookingmore
Facebook$61/ bookingmore
Directory$88/ bookingless
Mailers$72/ bookingless
Marketing lead
BeforeMixed metrics
Each channel reports its own measure
With DenteCureOne measure
Every channel compared on booked care
Before
Cost per booked appointment
not knownmeasured on clicks
Channels are compared on cost per click.
Google Ads$94Facebook$71Directory$180
Office manager
BeforeSurprises
Spend drifts until the invoice arrives
With DenteCureFlagged
Spend without bookings surfaced early
Before
KeptGoogle AdsFacebookDirectory listingPrint insert
Trimmed
How it works
Every channel on the same line of the spreadsheet.
Spend comes in per channel
What you paid, against the channel that produced the calls.
fx= imported from ad accounts
ChannelSpendCallsBookedCost / booking
Google Ads$2,400———
Facebook$1,525———
Directory$1,050———
Mailers$1,300———
Local SEO$780———
Radio spot$1,950———
All channels$9,005———
Questions
Before you switch it on.
What does cost per booked appointment actually include?
The channel's spend divided by the appointments it produced, with the calls attributed to it. It is deliberately the same calculation for every channel, so a directory listing and a paid search campaign are judged on the same measure.
How do you know an appointment came from a channel?
From the call it came from, and the source attached to that call. The chain runs campaign to call to booking, which is why attribution has to be in place before spend reporting means anything.
Does it account for patients who call later?
Within the attribution window you set. Longer windows credit slower decisions, shorter ones credit recent activity, and the report shows which window it used so two people are not arguing about different numbers.
Can it tell us what to cut?
It can show you what is not producing booked care, which is usually enough. The judgment about whether a channel is doing something else for you, brand, referrals, a specific treatment, stays with the practice.
Does it include what we spend on staff time?
No, it measures marketing spend against booked care. Staff cost is a real part of the picture, but mixing it into channel comparisons tends to hide the thing you are trying to see.
How often should we look at this?
Monthly for spending decisions, weekly if you are actively testing campaigns. Daily numbers on a dental practice's call volume mostly measure noise.
Demo
See Marketing Spend Optimization on your own phone lines.
Every marketing dollar is judged by the care it produced.
Book a demo- Cost per call and cost per booked appointment
- Production value attributed back to source
- Compare channels on the same measure
- Spot the spend that produces calls but no bookings
