Source: Google Ads
Avery Moore(512) 555-0127Same-day care campaign
Calling…Source on arrival
The channel is attached to the call while it is still ringing.
Features Revenue Analytics
Know what made the phone ring.
Every call is attributed to the campaign, listing, or referral that produced it.
DenteCure Call Source Tracking: know what made the phone ring
Every call is attributed to the campaign, listing or referral behind it before anyone picks up.
Book a demoGoogle Ads (512) 555-0114
Facebook (512) 555-0152
Directory (512) 555-0131
Every channel covered
Paid, organic, directory and referral calls each get their own number.
38%Google Ads
- Google Ads38%
- Organic29%
- Referral21%
- Directory12%
Share by source
See at a glance which channels are sending patients this month.
New-patient calls
Austin84
Denver61
San Diego47
Each location on its own
Compare sources office by office rather than as one blended number.
SourceCallTranscriptBooking
Linked end to endTravels with the record
The source stays attached to the transcript, the task and the booking.
Website sessions
Calls from your site are traced to the visit that led to them.
Offline ads too
Mailers and billboards get their own numbers.
Survives transfers
The source holds even if the call is passed along.
New-patient trend
Volume by channel over months, not guesses.
What changes
What Call Source Tracking changes, for everyone on the call.
Marketing lead
BeforeClicks
Reports stop at impressions and form fills
With DenteCurePatients
Every call tied to the source that produced it
BeforeReports stop at impressions
78%source unknown
- Google Ads8%
- Organic0%
- Referral14%
- Directory0%
- Unknown78%
Practice owner
BeforeGuessing
Budget follows whoever pitched last
With DenteCureEvidence
New patient volume by source over time
Before
Calls you can put a source on
31%the rest are guesses
Only the calls that mention an ad get counted.
Google AdsguessedOrganicguessedReferralguessed
Front desk
Before“How did you hear?”
Asked on every call, answered vaguely
With DenteCureAutomatic
The source is attached before anyone answers
BeforeCall · 2:41Inbound · Austin CentralSource unknown
- Came from
- “somewhere online”
- First visit
- not tracked
- Result
- logged as a call
How it works
Every source, pointed at one phone line.
Google Ads(512) 555-0114
Organic(512) 555-0129
Referral(512) 555-0143
Directory(512) 555-0158
Facebook(512) 555-0167
Austin Central · main line Ringing now, from Google Ads
Questions
Before you switch it on.
How is a call's source worked out?
Two ways. A call to a tracking number carries its source by definition, and a call from someone who was browsing your site is matched to that website session. Between them, the great majority of calls arrive with a source already attached.
Do we need a different number on every ad?
Not necessarily. A small pool of numbers covers most practices, and dynamic insertion handles website visitors without a number per campaign. We size the pool with you rather than selling you numbers you do not need.
Will patients see a strange number?
They see a local number, and your main number still works exactly as it always has. Calls to tracking numbers ring your normal lines, and your listed number is never replaced.
What about calls we cannot attribute?
They are reported honestly as unknown rather than spread across channels to make a chart look tidy. A shrinking unknown share is a reasonable thing to aim for; zero is not.
Does this work for multiple locations?
Yes. Each location has its own numbers and its own reporting, and group-level views add them together, so a DSO can see both the office and the whole.
Is there anything to install on our website?
One small script, which most practices add in a few minutes or hand to whoever maintains the site. Nothing changes visually except the phone number shown to certain visitors.
Demo
See Call Source Tracking on your own phone lines.
Marketing decisions rest on which sources produce patients, not clicks.
Book a demo- Source attached to each call automatically
- Covers paid, organic, directory, and referral
- New patient volume by source over time
- Attribution that survives a transfer or callback
