Campaign: Implants
Ruth Palmer(512) 555-0127Ad group: Implant cost
BookedCampaign on every call
Know which campaign produced a call before it is answered.
Features Revenue Analytics
See the keyword behind the booking.
Trace a booked appointment back through the campaign, ad group, and search term that started it.
DenteCure Campaign and Keyword Tracking: see the keyword behind the booking
Campaign, ad group and search term attach to each call, so you can see which terms actually fill chairs.
Book a demoemergency dentist near me
Stitched to the callSame-day careAd group 3
The search term, captured
The exact words a patient typed are stitched to the call they made.
Top term
Austindentist near me
Denveremergency dentist
San Diegoclear aligners
By location
Each office sees the terms that bring its own patients.
CampaignCallsBooked
Same-day care6433
Implant offer2710
Whitening promo413
Campaign dashboard
Calls and bookings side by side for every campaign.
Pause “free dental exam”Raise bids on “emergency dentist”Add “same day crown”
Wasted terms, surfaced
Terms that cost money and book nobody are pointed out for review.
Ad group detail
Down to the ad group, not just the campaign.
Booked rate per term
The share of each term's calls that became visits.
Negative keyword ideas
Terms to exclude, backed by call outcomes.
Share with your agency
Export results for whoever runs your ads.
What changes
What Campaign and Keyword Tracking changes, for everyone on the call.
Marketing lead
BeforeClicks
Keywords judged by clicks, not patients
With DenteCureBooked rate
Bookings per keyword and ad group
Before
Ranked byclicksBudget follows the most clicks
cheap teeth cleaning420 clicks
dentist near me380 clicks
emergency dentist210 clicks
dental implants cost160 clicks
Practice owner
BeforeWasted spend
Terms that cost money and book nothing
With DenteCureTrimmed
Unproductive terms surfaced for review
Before
Spendingdentist near meemergency dentistcheap teeth cleaningclear aligners cost
Booking
Office manager
BeforeTwo reports
Ad data and phone data never meet
With DenteCureOne row
Campaign, call and booking side by side
BeforeWhere the week's budget went
- MonClicks up · bookings unknown
- WedPaused the wrong ad group
- FriReport stops at form fills
How it works
From the search term to the chair.
Campaign, ad group and search term are captured when the visitor lands.
Questions
Before you switch it on.
How does a search term get attached to a phone call?
The visit that brought someone to your site carries its campaign, ad group and search term. When that same visitor calls, the call is stitched to that session, so the keyword follows the conversation instead of ending at the click.
Does this only work for Google Ads?
No. Paid search is where the detail is richest, but organic search, maps, social and referral traffic are all tracked the same way, which is what lets you compare paid spend against the channels you do not pay for.
What can we actually do with keyword data?
Fund the terms that produce booked appointments and stop funding the ones that produce calls that never book. A term with high volume and a low booked rate is usually attracting the wrong intent, and that is worth knowing before the next invoice.
How long before the data is usable?
You will see individual calls immediately. Keyword-level booked rates need enough calls per term to be meaningful, which for most practices is a few weeks, sooner for your busiest terms, later for the long tail.
Does it interfere with our agency's setup?
No, and agencies tend to like it, because it gives them outcomes rather than form fills. Conversions can be sent back into the ad account so bidding learns from booked care, and your agency keeps managing the campaigns.
Will this slow our website down?
No perceptible difference. The script is small, loads asynchronously, and does not block the page; the number swap happens as the page renders.
Demo
See Campaign and Keyword Tracking on your own phone lines.
Ad budget follows the keywords that fill chairs.
Book a demo- Campaign, ad group, and keyword on every call
- Booked-appointment rate for each keyword
- Find the terms that cost money and book nothing
- Report on revenue, not form fills
